Modeling Agencies – Their Importance in the Fashion Industry |

If you are in to fashion and know a bit about how the fashion industry usually functions, then you would know about the importance of modeling agencies and how crucial they are to the proper functioning of the whole industry. Modeling agencies are agencies that recruit, manage and groom models and give them a chance to make a name for themselves in the industry of fashion. Due to the excessive amount of competition that is present in the field of show business, many people usually require a strong backing in order to be able to make a name for themselves in this field. This is provided by such agencies, who give the models on their roster a chance to make a name for themselves.These modeling agencies get contracts from various fashion houses and individual fashion designers who want their fashion shows to be staged. The purpose of modeling agencies is to provide their clients with appropriate models for their fashion shows and make the show a success for the designer. When it comes to a fashion show, the importance of a model is tantamount. It is the job of the model to wear a dress properly and then portray it to the onlookers in a manner that it looks both graceful and elegant to the viewers.Hence, if the model herself is not going to be good or graceful, then he or she is not going to be able to complement the clothing of the fashion house or designer nor is she going to be able to make a name for their own selves. Modeling agencies hire models and groom them in a proper manner, teaching them the various different ways by which they can get the upper edge in the fashion industry.Usually, popular modeling agencies are run by retired models only, which have excessive experience in the field of fashion and are able to pass their knowledge on to the new models. Most of the firms of modeling are run on a national basis, but there are various different multinational firms, which recruit and manage models in various different countries, allowing them to generate even more profits. These fashion firms take proper auditions for aspiring models, and once they are taken in, talent managers are appointed in order to take care of the models and groom them in a proper manner so that they are able to quickly establish themselves in the fashion industry.

How the Fashion Industry Uses Social Media |

Black Friday and the exclusive Fashion Weeks: Two pinnacle times of the year where retailers and the fashion industry hope to make up for a bad year or put the cherry on top of an awesome upward-driven one. But leading up to (or concluding) these championship fights for retail revenue redemption and leader-crowning, how are retailers and the fashion industry elite getting the word out about the deals or extraordinary collections that they have to sell?America’s retailers are learning how to chime in on the conversations of their customers through social media. Whether it be Facebook or Twitter, major retailers are learning what their customers like and don’t like based on their Facebook statuses, comments and tweets. Besides using commercials, retailers like Old Navy use their Twitter page to advertise the deals and discounts currently going on in their stores.Retailers like Cole Haan are using digital media to create aliases for their customers based on the customers’ lifestyles and embed interactive games in their social media pages to compliment these efforts. Cole Haan’s Facebook page mentions “Like us and explore more” to encourage the visitor to dive deeper into how Cole Haan clothing and accessories cater to the “Urban Explorer”.As B Culture has mentioned before, digital media is a powerful commercialized hammer that some celebrities have wisely wielded to secure the nail in the foundation of a fruitful relationship with their fans. This is the same for high-end fashion designers. Fans of celebrities, the customers of high-end fashion designers, often like for their customers to vote for “who wore it best” and post new looks through their social media fan pages. Celebrities are often the retail industry’s initial guinea pigs and retailers use their customers’ social media comments to know what trends are hitting or missing which is a heads up to the retailer on which ones they should follow or continue to produce.Digital media also helps high-end fashion designers get the word out about how to access a designer’s full collection, the campaign and allows the fashion industry’s supporting cast – the Press and stylists – to chime in on what they liked or didn’t like, what fashion shows they are excited to see and how the public can mix and match the designer’s pieces. Louis Vuitton has their full Spring 2012 fashion show on YouTube. Before YouTube, customers could only dream of seeing a high-end fashion show from beginning to end. The video of the above Louis Vuitton fashion show is in HD, which further gives the viewer the experience of being at the actual show.From New York Fashion Week to a new high-end boutique opening up in L.A., fashion editors and socialites can us Foursquare to let their followers know what fashion shows and store opening they are spiriting to cover or shop next. Retailers can also use Foursquare to reward their frequent visitors with special discounts and recognition. In the image above, Jeremy P. is listed as the major of Kenneth Cole in SoHo. Foursquare makes an individual a celebrity along with the place the individual frequents.Digital and social media has given the customer more of an immediate say in what works and what doesn’t. This gives the retailer and designer the ability to react more quickly and efficiently within their next collection. It seems social media may have accelerated the transition between fashion trends because of the swift reaction to what’s hot and what’s not. Interactive media is now the digitalized style meteorologist for the fashion industry.

An Unexpected Shot in the Arm For the Fashion Industry |

The fashion industry is a cut throat world to say the least. It picks up wide eyed young hopefuls, chews them up and spits them out with monotonous regularity, while maintaining an outward faƧade to their welfare.The fashion industry is a machine. At its best it provides huge employment and industry, but at its worst, it is a greedy, uncaring and amoral entity that is entirely self-serving and sycophantic.So why would anyone care if the fashion industry struggles? Well, to ignore the plight of such a huge entity would be counterproductive to say the least. Globally, there are millions of people employed in the manufacture of clothing and accessories and whilst the existence of sweatshops is a disgraceful reality, we can only hope that such horrors are shut down by the shame of public opinion.For the responsible manufacturers, the rewards can be colossal. Develop and bring to market some truly innovative fashions and the sky is the limit. Whole economies benefit, whole societies can be dragged up by their bootlaces and that is just in manufacturing.The other part of the equation is in the promotion and marketing of the fashion industry. Once again, there are some very undesirable aspects of this industry such as the disposable exploitation of the wide eyed hopefuls I mentioned before. Preened and painted and adored by the cameras, the young models are unaware that they suddenly represent an entire generation and are blissfully unaware of the responsibility that their iconic position carries.Fortunately the conscience of the fashion industry is held in check by public opinion. Unfortunately the lag between any unsavoury act by the fashion industry and the public rebuke to stop it, means that we regularly have distasteful fad and fashions taking a hold before the public outcry takes effect. One such fad is the size zero phenomenon. Any medical practitioner worth their salt will expose the health risks of being underweight yet there are thousands of young and impressionable hopefuls only too willing to be like their catwalk idols.Fortunately many fashion retailers have taken on board public opinion and no longer extol the virtues of being a size zero which is a positive move in itself. A good point to remember is that with great power comes great responsibility. We can only hope that the fashion industry takes note.Happy Shopping

Fashion Industry and T-Shirts |

T-shirts have been worn by men and women over many decades but there was not much importance given to its designing. Since T-shirts offered the best comfort men, women and children throughout the world use T-shirts. But now over the years the craze for T-shirts has gained much popularity and in fact it has become the highest money spinner in the contemporary world of fashion. The fashion industry today uses skilled designers in graphic designs to bring out the best T-shirts the world looks forward to.Graphic designers today focus their attention on creating innovative and personalized T-shirts for daily use as well as for occasions. People use T-shirts for all occasions as they are created as if to suit not only their style but also their moods with the ever creative words printed on them and the comfort that it is derived from the style of the shirts. Each individual has a choice of selecting a t-shirt and when this choice is given serious attention by leading manufacturers, there could be nothing better than this.The most important point to realize in the fashion industry today with regard to T-shirts is the personalized graphics used to promote leading mobiles, accessories, vehicles and much more products. Slogan tees today have gained much momentum with the teenage generation who love to express their inner feelings in a more significant way. The innovative and complex t-shirts of today get the term as ‘generation next’ which is more in the limelight than the regular stripes and prints that most designers used earlier.Unlike the earlier times, today T-shirts are tested before they are finally produced and made ready for the market. The product is tested formally by introducing a new brand and style and seeing its progress before the main and most contemporary one is made ready to hit the markets. Entering into the fashion industry t-shirts have come a long way in impressing various clients the world over and it has become the highest selling item in the clothing industry.The latest technology enables not only fashion designers but even unspecialized people to create their own t-shirt designs. By registering into online communities individuals can send samples of their t-shirt designs to leading manufacturers who would choose the right and most attractive style and design for use with their designing of t-shirts. This is a very good opportunity for young entrepreneurs in the fashion industry to achieve their goals.The best and fastest way of earning money today is by entering into the fashion industry which is an untiring and ever powerful and dominating industry among the rest. If you are curious to know which is a million dollar industry of today it sure is the T-shirt in the fashion industry. The choice of colors and the wide range of brands are simply mind boggling that leaves the consumers confused to find the best and the right t-shirt to suit their taste. However you ultimately have to find the right t-shirt that is best suited for your style.

T Shirts As Part of Fashion Industry |

We know that some years ago, there was any designer who was trying to make some good stuff for T-shirts. They were considered to be the clothing which was done and ready to wear. No one would ever think of designing and putting in more efforts to design impressive shirts. The industry did not consider designers who could work for innovating designs and slogans for T-shirts and the ones who came up did not get response. The trend really took time to get changed and finally fashion industry has become more serious about getting the designs from various designers all over the world geared up to contribute to T-shirt designing.With the passage of time, there were huge numbers of designers who were working to bring about significant changes in the way T-shirts look. The industry has realized that that more can be done for T shirts and they can be used as medium to gain popularity and hence money. This is the reason why T-shirt designing is considered as one of the major source of making money in fashion industry. Designers are coming up with more designs, color and fabrics to make it more impressive and now T-shirts are vital part of fashion industry.T-shirts designers are able to design graffiti Tees which are unique and have outstanding styles. The designing has made a separate place in the fashion industry and this has given birth to new form of art and designing. You are able to find wide range of Tees in fashion industry which are cool, stylish and speak out the mind of the wearer. These T-shirts have thoughts and slogans printed on them and people do wear them to display their inner feelings to outside people. T-shirts which have some statements on them are widely used by youngsters and teenagers to make a trend.These days, people are ready to experiment with their clothing and styles and this is the reason why they want to wear something which is more adventurous and different from conventional type of clothing. T-shirts designs are created by some of the designers who drive the ideas from the people’s inputs and opinions. They are able to make difference in the fashion industry and everyday put in more efforts to design unique clothing.T-shirts designing has become a million dollar profession in fashion industry and designers are getting in touch with people to get their ideas and feedbacks so that they are able to give best designs. There are some online communities available which encourage these users to leave the comments and contribute to T-shirts in fashion industry. You will be able to find that thousands of online users are giving ideas for their personal T-shirts.The manufacturers have provided the platform in the form of blogs and forums and inviting people to take part in T-shirt designing so that they get the real-time ideas directly from people. T-shirts indeed are important part of fashion industry these days, both for buyers and sellers.

Fashion Industry and Women |

Women are the main targets when it comes to fashion and fashion designing. Yes, women love to have the best of all in whatever they wear from clothes, shoes, hats, jewelry and all other accessories. Most fashion designers target women to a large extent, but of course men too are getting into the limelight with the ever growing need for fashion among men as well.The latest types of material used in designing clothes include leather and different types of fabric. With leather clothing is not restricted only to jackets but it has travelled beyond into leggings, skirts and dresses, pants, cloaks, boots, capes and even hair accessories like bandeaus. Leather in the fashion industry has found the best place with ladies choosing leather as their contemporary style of fashion.Apart from leather the various fabric textures used in fashion designing are numerous. To suit the style and taste of various women much creativity is essential to obtain the best results. Women want to gain much attention, especially from the opposite sex and hence the hottest clothes like see through clothing using sheer fabrics with a mixture of delicate and creative designs are what they are after.Tube dresses, off-shoulder dresses and strap dresses are the latest trends in the fashion industry that draw the attention of most women like a dragnet into the contemporary world of fashion. Women attending fashion shows would love to be seen in their beautiful attire showing off a part of their body, gaining the attention of the judges and the rest of the crowd.Fashion industry has done much justice to women in designing their clothes and foot wear and their jewelry and accessories as well. A lady with an off-shoulder dress would love to show off her symmetric shoulders tapering down into a well shaped skirt setting the fashion of the international ramps.There are quite a few stubborn and asymmetric parts in a woman’s body that she would love to hide. For instance she may have a perfect body structure with a bit of fat thighs or an extremely big bottom that needs to be concealed. These problems could be solved instantly with a little black dress that does the job; setting the trend in the fashion world and making her feel comfortable.Enough of ramping up with your beautiful clothes and accessories, let’s try something special, let’s do some swim suit shopping for that beautiful woman you are. The fashion industry has left no stone unturned in the world of a woman, especially with regard to fashionable swimwear. Women feel extremely comfortable in their two piece bikinis or a full piece with a g-string to expose the most beautiful body of a woman.Women do enjoy being noticed all the time though they do not express it openly. Leading fashion designers in the fashion industry have a good understanding of what a woman would want and this is exactly what they produce to bring out the beautiful looks of a woman. Women and fashion are inseparable!

How Does The Fashion Industry Remain Profitable? |

The unstoppable rise of the fashion industry is set to continue, with many people now taking advantage of affordable designer clothing offered to us by large shops like Top Shop or Primark. It’s an amazing thing really, something that has transformed the discount retailers from a shabby place you’d hope not to be seen in to a place you have to get to early before they run out of stuff.This begs the question, how does fashion and the industry in general remain profitable? There are numerous reasons for this, but one is simply the fact that the manufacturing of many of the clothes offered by the big discount retailers’ takes place overseas where costs of labour are cheaper. This means that companies can pay manufacturers less than they would if the clothes were manufactured in the country of their sale, usually Western Europe and North America.There is an ethical dilemma to this, but it’s just something that consumers have come to expect. There is an out of sight, out of mind attitude that people have managed to accept in exchange for cheap and high quality clothing. But the fashion industry quite clearly does not consist purely of big corporate manufacturers taking advantage of third world labour costs. There are a huge number of niche artisanal designers and manufacturers that are quite profitable too, so how do they do it?Many of the more niche designers and manufacturers charge a lot more for their products to counter the cost of manufacturing. This is the beauty of an artisanal product; there is a limited number available so people will pay a premium price for the ‘exclusivity factor’. However, many designers believe that fashion should be available for everyone and some refinements in the manufacturing process have made it possible for them to sell their clothes at a price closer to what customers have come to expect from larger chain stores.If you run a manufacturing operation you are going to use a large amount of automated machinery. This machinery is expensive, and may break or require maintenance quite often – which adds to the overall cost of manufacturing. By using modern condition monitoring equipment manufacturers can undertake predictive maintenance – repairing or maintaining a machine before a fault occurs.Faults in a manufacturing operation cause a large amount of aggravation, particularly for niche manufacturers. Hold ups and delays mean that you can fail to meet demand and this means lost business. By monitoring the condition of textile machinery and equipment this can be avoided. For example, analysis on the oil used in some types of machines can detect wear. Oil sampling and analysis can detect fragments of metal, even in trace amounts, to help determine whether a machine (or machine part) is likely to fail and when – this means maintenance and repairs can be carried out in good time, thus reducing the cost of manufacturing for artisan fashion industry professionals.Niche designers also often have a small retail presence compared to their corporate equivalents. High street shops are expensive to run, and can often be unprofitable although they may promote brand awareness. This is why many niche designers have turned to eCommerce as a solution to the challenge of reducing costs and to compete with big corporate fashion companies in terms of competitive pricing.By operating solely online, one can have a more streamlined approach. With people buying directly from the manufacturer, with no need for a retail space or employees, costs are reduced substantially and this business model means that niche fashion designers are able to remain profitable too.So, in conclusion – the fashion industry remains profitable due to the use of cheap labour abroad by large corporate manufacturers and innovation in manufacturing techniques by smaller artisanal operations. Arguably, one could say that the overall reason for the profitability of the fashion industry is simply that there is a huge demand for individual designers and bands, and as long as this remains there will be ample opportunity for companies and organisations to turn a profit.

The American Fashion Industry During the 1950’s |

While the trends in the American fashion industry during the 1940s’ were largely influenced by the Second World War and its painful consequences, the 1950s’ witnessed the emergence of new trends in the fashion industry which were introduced with the intention of leaving the past behind and moving towards a new future with hope and optimism. In this post war era, fashion seemed to play an instrumental role in the metamorphosis of the society in form of introduction of original and distinctive styles which were liberal, casual and relaxed as opposed to the traditional styles of the past.The most prevalent trend in the American fashion industry as regards women were dresses which could be worn casually or formally as evening wear and were available in a number of styles. In this regard, while casual dresses were often accompanied by circle skirts, halter straps and small collars, formal dresses often featured soft colors and were characterized by bold ruffles, tulle trim and dazzling velvet bows. In addition, one could choose between strapless and sleeveless dresses which were definitely an evolution from the rules of the past.The American fashion industry during 1950s’ largely made use of celebrities to market the innovative trends, and some of the world renowned fashion icons of this period were Marilyn Monroe, Ricky Nelson and Elvis Presley. Among these the biggest influence on men and women alike were Hollywood stars who inspired men to break away from the barriers of the past through wild pegged pants, zoot suits, bright baggy clothes and use of make-up. Since this trend was in complete contrast with the conservative attire of navy suits and ties adhered to by American men, there were many men who refused to emulate this style and stuck to modest colors like dark blue, brown and charcoal in form of collared jackets, cardigan sweaters and plaid jackets.Likewise actresses were an inspiration for women and the American fashion industry during this time featured full skirts accompanied by nylon petticoats for imparting the royal and glamorous look. Some of the other popular trends among women of this era were the swing coat, the trapeze dress and the new styles introduced by the prominent fashion houses of the decade like Christian Dior, Coco Chanel and Hubert Givenchy. While Christian Dior dominated the American fashion industry through its popular A and Y lines, slim skirts and tunic style suits, Givenchy was popular for his Parisian touch and Chanel created waves through its richly textured and trimmed material.The American t-shirt during the 1950s’ emerged as a symbol of rebellious youth only to be accepted later owing to its practical design and high comfort level. T-shirts during the 1950s’ were used by companies initially to feature names of resorts and cartoon characters and later on to include names of prominent companies and organizations as well. The position of the t-shirt in the American fashion industry was given credence through its approved use in a number of Hollywood flicks and since then it has remained as an inseparable part of the American youth culture.